The Royal Salute – 2021 Chinese New Year Edition

The luxury Scotch whisky’s 21 Year Old Signature Blend gets a new look to celebrate the New Year

Royal Salute, known for its exceptional portfolio of rare and precious whiskies, reveals a limited edition to mark the New Year; an artistically illustrated gift pack for the whisky’s 21-Year-Old Signature Blend.

The vibrant red, creative outer packaging tells an intricate story of the traditions of the spring festival, intertwining symbols of good health and prosperity to create the ultimate gift to share with loved ones to welcome the Year of the Ox.

Gift giving is the foundation of Royal Salute, being first created as a gift for the coronation of Queen Elizabeth II in 1953. Since its creation 67 years ago, the 21 Year Old Signature Blend has kept the same flavour profile; sophisticated and opulent in character with a majestic composition of ripened fruits complemented by hints of spices.

To this day, the luxury blended Scotch continues to celebrate creativity and culture in contemporary ways, with a spark of artistry and sophistication that is signature to Royal Salute’s refined and wondrous world, and this limited-edition 21-Year-Old Signature Blend New Year gift pack is no exception.

This vibrant red gift pack brings to life the celebratory festival that sees cities around the world transform into bright and colourful displays of red and gold, with visions of lanterns, dragon puppets and firecrackers; an enthralling atmosphere that resonates perfectly with the enchanting world of Royal Salute.

Royal Salute Marketing Director Mathieu Deslandes explains: “Each of our exceptional blends tells its own story and this artistic new limited edition is no exception. The Royal Salute 21-Year-Old Signature Blend New Year gift pack provides whisky aficionados from across the globe with a meaningful opportunity to share and enjoy our Signature Blend, at a time of well wishes and warmth.”

The limited-edition Royal Salute 21-Year-Old New Year gift pack is available at selected retail and liquor stores, as well as e-commerce platforms. To further elevate the gifting experience, customers can opt for an additional virtual gifting atelier service that offers personalised features such as engravings, gift cards and unique stickers for the gift wrap.

Make the bottle truly stand out with the recipient’s initials on the bottleneck, an engraved message on a plaque placed on the box, or even include a written message on a special Royal Salute card. The gifting atelier can be experienced exclusively on The Good Stuff at this link: https://thegoodstuff.my/royal-salute/